About + CV
Contact
About + CV
Contact

About + CV

I specialize in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and integrated marketing, with over 12 years of experience working with brands like JPMorgan Chase, P&G, Unilever, and GSK. I’ve worked with leading global brands, developing strategies that bridge organic and paid search to achieve measurable results.

Since 2009, I’ve been running online businesses and using Shopify since 2012 to build and grow e-commerce ventures.

I’ve also shared insights through published articles and speaking engagements, focusing on practical guidance for navigating the ever-changing digital marketing landscape.

Beyond my work, I'm the founder of an apparel design studio and a platform promoting Black-owned brands, I combine marketing expertise with real-world experience in building and scaling businesses.

I’m passionate about supporting creative professionals and entrepreneurs, sharing what I’ve learned to help others succeed in digital marketing and e-commerce.

Feel free to explore my work or reach out to connect!

{Capabilities}

  • Digital Marketing
  • Customer Acquisition
  • Performance Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Content Marketing

{Clients Include}

IBM, P&G, GSK, JPMorgan Chase, Unilever, Versace, Alexander Wang, Knoll, John Hardy, Design Hotels, Penfolds Wines, Peninsula Hotels, James Perse, TSE Cashmere, South Coast Plaza, Olay, SK-II, Dreft, Magnum Ice Cream, Success Academy Charter Schools, Pampers, Luvs, Always, Bedgear, Degree, New Jersey Performing Arts Center, Newark Happening, Happy Family Organics, Go Ahead Tours

{Experience}

EIGHTBAR COLLECTIVE // Associate Director, SEO
New York, NY {August 2020 - Present}

IPULLRANK // Senior SEO Manager
New York, NY {Jan 2020 - July 2020}

SHOPKEEP // SEO Manager
New York, NY {Feb 2019 - Dec 2019}

RESOLUTION MEDIA // SEO & SEM Manager
New York, NY {May 2018 - Jan 2019}

MADWELL // SEM Manager
New York, NY {Jan 2018 - May 2018}

HEARTS & SCIENCE // SEO Manager
New York, NY {Jun 2016 - Jan 2018}

NJPAC // Digital Marketing Manager
Newark, NJ {May 2015 - Jun 2016}

MORPHEUS MEDIA // SEO Strategist
New York, NY {Feb 2012 - May 2015}

{Education}

NORTHEASTERN UNIVERSITY CPS
Bachelor of Science, Information Technology

NEW YORK UNIVERSITY SCPS
Certificate Program, Digital Media Marketing

UNIVERSITY OF BRITISH COLUMBIA
Certificate Program, Digital Analytics

{Certificates}

GOOGLE // Ads Search Certification
Focus: Search

GOOGLE // Google Analytics IQ Certified
Focus: Analytics

BING // Bing Ads Accredited Professional
Focus: Search

ADOBE // Adobe Analytics I & II
Focus: Analytics

{Verticals}

CPG, Health and Wellness, Financial Services, Healthcare, Fashion, Luxury Goods, Retail, Travel, Education

{Explore My Articles}

Dive into some of the topics I’ve written about—insights, strategies, and tips to navigate the digital marketing and e-commerce landscape:

{Private Coaching}

I offer personalized coaching sessions for businesses, entrepreneurs, and creative professionals looking to enhance their digital marketing or e-commerce strategies.

My coaching is tailored to address your specific challenges and unlock new opportunities.

If you’re ready to take your marketing or business to the next level, let’s connect to discuss how I can help.

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